Harmonious Samsung Design’s Pursuit of Innovation with Purpose
As we stand in a critical point towards our future, revolutionary technologies such as AI are breaking down barriers and infinitely expanding our abilities. We must ask what type of future people are expecting in this unpredictable, uncertain period of change. Samsung Design is setting off on a journey towards tomorrow to find this answer.
Samsung Design is committed to delivering experiences genuinely desired by people, staying true to the innate functions and purposes of products and services. The core message is delivered through designs that are simple, clear and intuitive.
Samsung Design delivers incomparable experiences and value like never before. We uncover issues previously gone unnoticed, approached from new perspectives, and resolved with creative ideas. What’s more, we steer the value of technology in a more meaningful direction for people, through designs that actively incorporate Samsung Electronics’ innovative technology.
Samsung Design achieves synergy across a variety of individual products, as well as the synergy between products and services. In addition, we ensure the emotional connection with people through design is always looked after. Likewise, we consider the impact of our designs on all life and its surroundings in advance, to pursue design that is inclusive of diverse countries, races, genders, and cultures.
Innovation driven by technology regards people as users. ‘Innovation with Purpose’ goes one step further, seeing users as ‘us’ and broadening that outlook to encompass everything around ‘us’. This is Samsung Design’s endeavor and promise of a better world and a positive future for everything under life on earth. In a world of experiences advanced by Samsung Electronics’ innovative technology, Samsung Design will create genuine values and inspiration with an open heart.