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January 4, 2024 Essential
Innovative
Harmonious Samsung Design’s Pursuit of Innovation with Purpose
A red nature landscape, a sky with white arcs, and a side view of a thoughtful shaved man are each placed within a square grid.
A red nature landscape, a sky with white arcs, and a side view of a thoughtful shaved man are each placed within a square grid.

As we stand in a critical point towards our future, revolutionary technologies such as AI are breaking down barriers and infinitely expanding our abilities. We must ask what type of future people are expecting in this unpredictable, uncertain period of change. Samsung Design is setting off on a journey towards tomorrow to find this answer.

The upper body of a young man is placed in a rectangular grid. The man's face is illuminated by a rainbow. Within a square grid is a young woman looking up. A spiral of light circles around her. Sub Title Innovation with Purpose Body Evolutions in technologies revitalizes our relationship with others, our society and all living things. Experiences belonging exclusively to individuals no longer exist. We’re constantly connected with people who share our values, and we interact with everything around us. Inside this organic connection, experiences for me and everything else expands continuously, steering life in a more meaningful direction. Samsung Design sets to harness ‘Innovation with Purpose’. Creating a positive future through embodying genuine values and diversity with creativity is the purpose of Samsung Design’s innovations. The upper body of a young man is placed in a rectangular grid. The man's face is illuminated by a rainbow. Within a square grid is a young woman looking up. A spiral of light circles around her. Sub Title Innovation with Purpose Body Evolutions in technologies revitalizes our relationship with others, our society and all living things. Experiences belonging exclusively to individuals no longer exist. We’re constantly connected with people who share our values, and we interact with everything around us. Inside this organic connection, experiences for me and everything else expands continuously, steering life in a more meaningful direction.Samsung Design sets to harness ‘Innovation with Purpose’. Creating a positive future through embodying genuine values and diversity with creativity is the purpose of Samsung Design’s innovations.
Image of text related to Samsung's design philosophy. The words <Design Identity 5.0 Essential, Innovative, Harmonious> are written on it.
Image of text related to Samsung's design philosophy. The words <Design Identity 5.0 Essential, Innovative, Harmonious> are written on it.
  • Essential

    Samsung Design is committed to delivering experiences genuinely desired by people, staying true to the innate functions and purposes of products and services. The core message is delivered through designs that are simple, clear and intuitive.

  • Innovative

    Samsung Design delivers incomparable experiences and value like never before. We uncover issues previously gone unnoticed, approached from new perspectives, and resolved with creative ideas. What’s more, we steer the value of technology in a more meaningful direction for people, through designs that actively incorporate Samsung Electronics’ innovative technology.

  • Harmonious

    Samsung Design achieves synergy across a variety of individual products, as well as the synergy between products and services. In addition, we ensure the emotional connection with people through design is always looked after. Likewise, we consider the impact of our designs on all life and its surroundings in advance, to pursue design that is inclusive of diverse countries, races, genders, and cultures.

There is a desert and an oasis within a rectangular grid. Above the desert are ring-shaped and circle-shaped mirror sculptures.
There is a desert and an oasis within a rectangular grid. Above the desert are ring-shaped and circle-shaped mirror sculptures.

Innovation driven by technology regards people as users. ‘Innovation with Purpose’ goes one step further, seeing users as ‘us’ and broadening that outlook to encompass everything around ‘us’. This is Samsung Design’s endeavor and promise of a better world and a positive future for everything under life on earth. In a world of experiences advanced by Samsung Electronics’ innovative technology, Samsung Design will create genuine values and inspiration with an open heart.

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