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December 17, 2024

Pioneering Design Highlights

A Journey Through 2024 Creations
An illustration of Seven cards are aligned side by side, tilted slightly to the 4 o'clock direction. Each card contains different elements, with people in between holding the cards, conducting research, or filling in numbers. Above, celebratory ribbons and colorful confetti cascade down. On the far right card, two people are depicted embracing each other. This image symbolically represents multi-layered experiences and human connections.

In 2024, Samsung Electronics shattered the mold of technology and design, adding new dimensions to daily life. Products crafted with a deep understanding and consideration for users enrich our lives and become a driving force for positive change. Explore the innovative designs that Samsung designers poured their all into this year, and discover how they make a unique difference today.

Connecting People and Technology

Samsung seeks to understand the interaction between people and technology deeply. We consider how individuals connect with technology and use it in their daily lives, then search for solutions to enhance user experience. Through this process, we hope to position technology as less of a complex concept, and more of a tool that makes life more convenient and enriching, expanding the possibilities for all.

Connecting People and Technology

Samsung seeks to understand the interaction between people and technology deeply. We consider how individuals connect with technology and use it in their daily lives, then search for solutions to enhance user experience. Through this process, we hope to position technology as less of a complex concept, and more of a tool that makes life more convenient and enriching, expanding the possibilities for all.

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  • An illustration of The person in Pueple says hello, which is translated into the word goodbye by the smartphone in the middle and relayed to the person in red.
    Galaxy AI UX
    An illustration of It's smartphone screen shows a call interface with real-time interpretation in action. The person on the other end of the call is named Christian Adams. The language is Korean and you are speaking English. The real-time translated conversation is displayed as text on the screen.

    Overcoming time and language barriers

    In today’s global society, Galaxy AI breaks down language barriers to make users’ lives more convenient and efficient. It provides real-time translation to eliminate the difficulty of communicating in other languages during work or travel and enhances communication quality with message translation, spell check, and grammar suggestions. In addition, the AI automatically summarizes information collected from notes or the internet, increasing productivity in our busy lives and helping individuals use their time more valuably.

    Honored at IDEA 2024

  • An illustration of The screen of a gray refrigerator shows a recipe for a dish. A figure dressed in the same color scheme as the refrigerator is cooking the food in the exact same way as the recipe.
    Family Hub AI Vision Inside
    On the monitor to the right of the refrigerator, you see the Ai Vision Inner Space. At the top, there are item buttons labeled Left Compartment, Freezer, and Right Compartment. This images of various vegetables and fruits.

    More than simply storage

    The Virtual Fridge feature, powered by AI Vision Inside, lets you manage stored food smartly, through the refrigerator’s built-in camera. It automatically identifies food types and status in real-time without user oversight, generates lists, and provides expiration notifications for systematic management. It also suggests recipes based on the available ingredients, showing the recipe on the large screen or sending the recipe directly to the oven or induction, which automatically adjusts to the optimal settings for the dish. This makes it easier and more convenient to enjoy food management and culture.

    Honored at iF ・ IDEA 2024

  • An illustration of The back of a cat is visible between the legs of a figure with blue pants. In front of him is a Galaxy Z Flip six, slightly folded and facing the camera. The front of the Flip, in selfie mode, shows the cat's face.
    Unique Camera Experience of Foldable Smartphones
    Several Galaxy Jet Flip Six are lined up in a row, with selfies of various people on the front screen.

    Freedom beyond the screen

    Foldable smartphones offer a novel user experience in line with evolving mobile devices. They provide new ways to capture daily moments through a range of innovative shooting experiences using the dual display and free-stop hinge. Users can check selfies quickly on the cover screen without opening the smartphone, and take photos hands-free in Flex Mode. Instant previews are also available through the dual display without opening the Gallery App, and the large display supports simultaneous capture and viewing. Individual creative expression is easier with this user experience that makes the most of the device’s strengths.

    Honored at iF ・ IDEA 2024

  • An illustration of A large television monitor on the left shows an underwater view of the ocean, with fish jumping out of the screen into reality. The person watching the TV is curiously touching the screen.
    Reality Hub Experience
    An image of the interface where you can select content, with a front cover featuring a gaming machine icon in the upper right corner that says Gaming Hub.

    Uninterrupted immersion

    We’ve developed a UX system optimized for LFD (Light Field Display) monitors that allows users to watch natural 3D videos without 3D glasses or other additional equipment. This provides a personalized viewing experience through layout and interaction systems tailored for 3D environments and minimizes visual fatigue. It also provides a more enjoyable viewing experience through AI special effects layers and 3D connectivity features that maximize immersion.

    Honored at IDEA 2024

  • An illustration of A white ribbon band is wrapped around a television, music frame, and audio products. In the center, a figure dressed in white lies comfortably.
    Q Symphony - Audio Surround Experience
    The lines connecting the music frame to the TV's music bar are drawn. It expresses various sounds. Inside the lines, we see a woman with long hair sitting on a couch and a dog sitting on the carpet.

    Spaces and taste drawn by sound

    Q Symphony is a sound technology that delivers a richer, more immersive audio experience by allowing simultaneous audio output from the TV, soundbar, and Music Frame. It visualizes the user’s space as a 3D map, so users can directly select and combine the speakers they’ll use. The user interface provides a birds-eye view so users can easily identify and choose speakers in their space, and it features refined icons and realistic visuals to create a seamless connection between the physical environment and the virtual UX space. Users can freely customize their audio environment according to their personal tastes and space layout for a personalized, optimized sound experience.

    Honored at iF 2024

A fresh perspective on innovative design

Samsung Design envisions the ideal relationship between products, spaces, and users. An emotional connection beyond functionality is led by designs that naturally blend into daily life. With a fresh perspective on innovative design, we aspire to make a positive difference to people’s lives by considering new forms that seamlessly blend technology and emotion, and by creating an environment where individuals can actively shape their experiences and create change.

A fresh perspective on innovative design

Samsung Design envisions the ideal relationship between products, spaces, and users. An emotional connection beyond functionality is led by designs that naturally blend into daily life. With a fresh perspective on innovative design, we aspire to make a positive difference to people’s lives by considering new forms that seamlessly blend technology and emotion, and by creating an environment where individuals can actively shape their experiences and create change.

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  • An illustration of A figure in a black suit, bow tie, and mustache is stitching the case of the Galaxy Z Flip Six, stitch by stitch. Maison Margiela's signature stitches are visible.
    Galaxy Z Flip5 Maison Margiella Edition Package
    Case images of Maison Margiela's Galaxy Z Flip Six, from left: an artistic background with signature numbering and neutral brushstrokes, a case with white sweat on black leather, and a case with signature numbering and a background with a scattering of colors.

    Beyond the boundaries of art and technology

    Maison Margiela’s deconstructive aesthetic is not just a visual element, but a deeply considered reinterpretation of the brand’s identity and haute couture sensibilities. The textile-like book cloth and Maison Margiela’s iconic white thread stitching details express a distinctive haute couture feel and convey a handmade look. In particular, the three-tray structure provides a novel unboxing experience that strays from ordinary packing methods, transforming the package into an artistic experience beyond plain, ordinary wrapping.

    Honored at iF ・ IDEA ・ GOOD DESIGN 2024

  • An illustration of The person in red is climbing up a low ladder and combining a washer labeled Wash with a dryer labeled Dryer.
    Bespoke AI Washer Dryer Combo
    A dark gray washing machine in a laundry room. At the top center is the control panel, and at the far center is a large circle of black translucent doors.

    Space and time as one

    The Bespoke AI Washer Dryer Combo is an all-in-one washer that combines washing and drying in one appliance, dramatically reducing the space previously required to install two separate appliances. With no need to move laundry from the washer to the dryer, it saves time and space efficiently by completing washing and drying in one cycle. This resolves the inconvenience of separate installations and gives users more space while also removing the hassle of moving laundry to the dryer, for a simpler, more practical lifestyle.

    Honored at iF ・ IDEA ・ GOOD DESIGN 2024

  • An illustration of a person hanging a framed Music Frame with music playing between other frames.
    Music Frame
    The cover of the MusicFrame has an image with the colors light blue, red, yellow, and chartreuse embedded in it.

    Breaking the frame of audio

    Music Frame expands the boundaries of traditional audio through design. It’s a minimal, elegant frame with an understated speaker structure, and users can freely swap the front art panel to express their unique personalities and memories. It’s more than just a device for listening to audio—it’s a multi-sensory experience that blends seamlessly into the space. This makes it an essential interior décor piece that offers the option to personalize it with an art panel customization service to suit any taste.

    Honored at iF ・ IDEA 2024

  • Illustration of a person dressed in purple peeling off the convex backing of a television monitor, leaving the monitor thin.
    S95C, QD OLED TV
    The cover of the MusicFrame has an image with the colors light blue, red, yellow, and chartreuse embedded in it.

    Even thinner, even richer

    OLED’s ultra-slim Infinity Flat Design offers streamlined visual elegance, allowing users to focus fully on the viewing experience. In traditional layered box designs, the bottom section is often thicker to accommodate key components, which can disrupt design consistency. However, this approach maintains an overall balanced appearance. From any angle, the thin, sleek form enhances OLED TV’s rich shades and Dolby Atmos sound, delivering a richer audiovisual experience.

    Honored at iF 2024

  • Illustration of disk-shaped sculpture on top of a rectangular body with straight stripes. The swaying of the surrounding trees creates the illusion of wind. Below is a purple-clad figure lying back and relaxing.
    BESPOKE Cube™ Air Infinite Line
    A product image of an elongated rectangular shape with tightly striped white and gray color scheme, with a circular wind inlet and outlet on top.

    Balance from comfort

    The Bespoke Cube™ Air Infinite Line air purifier sets a new standard for air purification, with a design that organically blends with its surroundings. Its rounded-square tower-shaped design is more than a fan that circulates air around the room; it delivers a sense of circulation, brightness, and cleanliness and also creates harmony with the surrounding environment. It’s designed for quiet airflow through the straight gaps, and creates a more comfortable environment for the user through 360-degree air intake, top discharge, and a booster airflow that delivers clean air up to 11 meters. In addition, it features an innovative air purification system that considers the environment with a recyclable electrostatic dust collection filter, emphasizing sustainable use.

    Honored at iF ・ IDEA ・ GOOD DESIGN 2024

Design for everyone

Beyond simply providing functionality, our products enable all users to interact easily and intuitively. Keeping diverse user needs in mind, they’re designed so that people of different abilities and levels of experience can use them comfortably. This builds trust in the products, to create a better user experience. As designers, the goal is to prioritize universal usability and offer better communication and experiences through easily accessible designs.

Design for everyone

Beyond simply providing functionality, our products enable all users to interact easily and intuitively. Keeping diverse user needs in mind, they’re designed so that people of different abilities and levels of experience can use them comfortably. This builds trust in the products, to create a better user experience. As designers, the goal is to prioritize universal usability and offer better communication and experiences through easily accessible designs.

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  • Illustration of a figure dressed in light blue is centered in the icon for the recycling symbol. The recycling icon is a triangle with three arrows, gray, green, and brown, pointing at each other's tails. The recycling icon being held as if hula-hooping.
    Advanced Design Concepts for Appliance Accessories
    An image with gray, green, and brown filters arranged in a triangular pattern.

    Sustainable use and participation

    With advanced design concepts for appliance accessories, our goal was to enhance the user experience of appliance accessories that require ongoing maintenance, like air purifier and vacuum filters, while also addressing the waste from regular replacements. To help users easily maintain and dispose of appliance accessories, we designed them differently according to the maintenance methods. Divided by color, gray is for semi-permanent accessories, green is for those that can be recycled or reused by the manufacturer, and brown is for items that can be disposed in the regular trash. To prevent confusion, icons indicate whether appliances can be washed in water.

    Honored at IDEA ・ GOOD DESIGN 2024

  • A red color location icon with a rounded top and a pointed bottom. The icon has a white circle in the top center. Behind the icon is a shadow that resembles a Samsung tag product with a round top and bottom and a hole in the middle. A cat is crouched over the shadow. The person on the front of the icon is looking at the cat on the back. The illustration is meant to make you feel like you've found your lost pet.
    Galaxy Smart Tag2
    A product image with a small oval design with a large ring-shaped opening at the top. The image shows a black product on the left and a white product floating a little higher up on the right.

    Accessories for peace of mind

    The Galaxy Smart Tag2 was designed with Ultra-Wideband (UWB) technology so users can easily locate family members, pets, and belongings. Simply connecting the small tag reduces the fear of losing people or items and ensures safety. With enhanced durability, it can be used reliably in diverse environments and exclusive accessories are not only practical, but also allow users to express their personal style.

    Honored at iF 2024

  • Person wearing special glasses looking at the control panel of a small washing machine. Illustration of a large screen zoomed in above the control panel to see what is being operated.
    Inclusive XR for User eXperience Design
    The image shows a curly-haired figure wearing a pair of glasses on the right, looking at the cooking time for a croissant on a virtual panel hovering above the oven. The virtual panel shows an image of a croissant with the words Please select a cooking time and reads five minutes and thirty two seconds below.

    A comfortable everyday life for all

    We proposed an Inclusive XR (extended reality) design to help users who face difficulties in daily life due to disabilities live more independently. In the XR environment, where the physical world and virtual world merge, it goes beyond simply overcoming functional limitations to deliver a completely new accessibility experience. For users who have difficulty operating precise controllers, AR glasses enlarge the control panel in front of the washing machine for easier use, and for those who find it difficult to use the oven, XR visually shows the progress of the food over time as it cooks. We use technology and design to help everyone live a full life.

    This content is a concept design in pre-production. Please note there are no specific release plans for this design, and that it’s an early idea with no specifications for mass production.

    Honored at iF 2024

  • An illustration of a blue-clad figure in a red boat on top of a lying smartphone, with the figure picking up a phone app and transferring it to his boat, or pulling it out.
    Weekly Digital Habit Insight Report
    An image of the interface representing time spent on digital devices, with various graphs and time analytics displayed in a simple and clear way.

    A compass for digital wellness

    The goal of digital wellbeing is to help users take control of their digital device usage and find balance in their lives. The newly designed weekly report monitors app and device usage to show user activity patterns clearly. Users can understand their smartphone use habits, consider any changes, and establish a healthier relationship with their digital devices, the first step to a better life.

    Honored at iF 2024

  • An illustration of a hand icon floating on the right side of the TV screen, with a small hand moving in front of it, mimicking the icon. The TV recognizes the hand.
    Samsung KidsTV Gesture Interaction
    This is an image of a camera hanging from the top center of the TV, with a floating icon representing hand movements below it. The child's hand is moving in front of it, mimicking the icon.

    Friendly interactions

    The Samsung Kids TV Gesture Interaction design provides young users with a kinesthetic experience increasing their interest and engagement with TV. Ordinary TV remotes often have numerous buttons which can be overwhelming for young and elderly users, but Samsung Kids TV has simple motion recognition technology so kids can easily explore menus and choose content. This makes the TV experience more active and enjoyable for young users.

    This content is a concept design in pre-production. Please note there are no specific release plans for this design, and that it’s an early idea with no specifications for mass production.

    Honored at iF 2024

A ripple spreads out from the hands of the two figures, who are clasping hands. This illustration shows a figure studying the wavelengths, another analyzing the chart, another painting green with a paintbrush, and another observing the bands.

The designs of Samsung begin with an ongoing conversation with users. We strive to create more intuitive and sensory experiences, ensuring technology naturally integrates into their lives. Breaking down boundaries between people and technology and constantly pushing forward to create a better life, we look forward to Samsung Design’s future journey.

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