Physical Interaction
Design
For users to intuitively use the product or system, the optimal physical interface is designed. The PUI (Physical User Interface) design is derived from principles and concepts based upon research on system requirements, trends, and users. Engineering knowledge, including ergonomics, psychophysiology, and anthropometry, are also implemented.
When designing a PUI, a designer must develop detailed scenarios and define key design variables, including shape, number, dimension, and behavior. Additionally, the process must be verified with user evaluation methods. Physical interaction designers will gain practical design knowledge in various product groups and experience future-oriented values with new technologies, such as AI and robots.
What We Do
User Research, Product and System PUI (Physical User Interface) Planning, PUI Evaluation and Deduction of Solutions
designer's interview
Jihyeoung LeeDesign Team, Digital Appliances Business
I am a physical interaction designer from the Air Solution Design Group of the Digital Appliances Business. I collaborate with engineers to conceptualize design satisfaction, functionality, performance, value, and experience for physical sensibility. Then, I make these concepts applicable to actual products. This area of work is in between product designers and engineers.
Most of them work with product designers who majored in product and industrial design. I also collaborate with interior design majors and designers with experience in materials. There are very few engineering majors since only a few departments in Korea combine product design and engineering.
You must be able to persuade users to want the product, while providing a value that can differentiate the product from its competitors. As the design concept progresses from the commercialization stage to product launch, a person with the ability to materialize the concept is preferred.
Someone who loves and genuinely cares about electronics. Since visual satisfaction alone is not sufficient, you must be capable of examining and analyzing the nature, usability, and design features of the product. Acquiring such competencies in the beginning is difficult, but your experiences will become underlying knowledge once you feel, touch, and use various products.