Samsung Curved UHD TV Design Story
Expanding Design from a CURVE
An image of Samsung Curved UHD TV with the graphic of smooth curve is shown.
Samsung Curved UHD TV invites you to the world
inside the screen as well as the captivating space
that is created by its breathtaking design.
The curved screen introduces you to a next level
TV experience.
The TV must look beautiful from all angles in order to be placed
in the middle of a space. The details - hairlines on the back of
the TV and the Aero Stand - allow the beautiful curvature of
4200R to stand out, and the meticulous characteristics of in
the curve create a spotless design that achieves perfection.
The images of the Samsung Curved UHD TV that was taken various angle are shown. Hairlines and the Aero Stand are shown.
We imagined a TV that can be placed in the middle of the space,
rather than being placed upright against a wall. By shifting the viewpoint,
we were able to bring a new perspective to design a TV.
The graceful curve of the Samsung Curved UHD TV brings a
touch of tension and elegance to any space.
Samsung Curved UHD TV is set in a gray, huge amounts of space.
The Samsung Curved UHD TV - a piece of art in space when the power is off
The front of the Samsung Curved UHD TV is shown.
The graphic of lines and faces slowly appears against a white background. Samsung Curved UHD TV is set on the background image.
An ergonomic curve designed for the perfect viewing
Samsung Curved UHD TV now introduces a truly captivating experience
The upper side of Samsung Curved UHD TV is shown. Graphics are emphasize the curve of TV.
Samsung’s Curved UHD TV utilizes 4200R, the curvature rate that
provides the most immersive experience for users when viewing a
screen from an average distance of 3-4 meters. The TV screen is
formed around a radius of 4,200mm, expanding the viewing
angles of conventional TVs.
The curve on the screen makes it easy for the eyes to access every
corner of the screen, which minimizes distortion and creates
more comfortable viewing experience.
The side of Samsung Curved TV is shown. A image of the horizontal line appears on the screen of Samsung Curved UHD TV.
The diagonal shaped black stand provides a sharp contrast against the metal surface plate. The metal finish of
the Aero Stand highlights only the screen, making it seem as if it is floating in space when the TV is turned on.
With this effect obstructive elements disappear, leaving the screen to be the sole point of focus.
A image of the city's tall buildings appears on the screen of Samsung Curved UHD TV. The Screen seems like floating in space.
Sound is delivered to the user via the space between the screen and bezel,
providing a new type of listening experience. Unlike traditional TVs that emit
sound from the sides, Samsung Curved UHD TV has its sound coming directly
from the front of the screen and thus creates an immersive 'Sweet spot'.
The graphic image of Sound that is out from the space between the screen and bezel is shown.
Instead of using metaphors or symbols to demonstrate its
screen’s unique characteristics, the Samsung Curved UHD TV’s logo
uses a straightforward design to describe the product’s features.
The image of Samsung Curved UHD TV's logo is shown.
Samsung Curved UHD TV invites you to the world inside the screen
as well as the captivating space that is created by its breathtaking design.
The curved screen introduces you to a next level TV experience.
Various sketches of the Samsung Curved UHD TV are shown.
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