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CURVED SURFACE DESIGN STORY - Curvatures are More Open and Expressive Than Geometric Lines - They Hold More Possibilities Without evoking the words ‘The straight line is ungodly’ from Austrian architect Friedensreich Hundertwasser, the world we live in exists in curved shapes. Naturally, a curved surface offers an infinite number of possibilities. This is the story of how we bent reality.
CONCEPT
A 360° Different Experience at a 70° Angle Edge Screen
The idea is rather simple; add an abrupt angled screen to the already existing flat one to
open up numerous possibilities. With the screen angled at 70°, it allows users to access
their apps or content without having to unlock their phone. The two screens are able to
work in unison thereby opening up a new user experience from that of the single screen
configuration. This is the moment of change, the next step in user innovation.
PRODUCT DESIGN STORY
Thinking of Product Design and UX Design Separately is Meaningless
Research into Flexible Display technology took off in 2010 and has developed
rapidly since then. This curved surface concept has been one of the more promising
directions to come out of such research. As with everything else, this technology
must go hand in hand with product design (exterior) and UX (user interaction).
Without a physically curved screen it is impossible to design an interface to match it.
Toward the Perfect Angle
Numerous angle tests were performed to find that perfect curve suitable for
the display screen but also for the user’s convenience such as screen real
estate, controls accessibility and handling. Picking up the device as you would
a lever, or nonchalantly picking up the device… as mundane as it sounds,
numerous permutations on how to pick up the device were tested and logged
to find that ideal balance between screen and device contour. For instance,
a 60° angled widens the view of the screen but on the other hand makes the
device easy to losing hold of when picked up.
A structural drawing of the Curved Display
Beautiful & Useful 70°
The perfect angle of 70° for the display, found after numerous
tests and revisions was chosen as the ideal angle for the new
device. This allowed the device to be picked up with relative
safety and ease, while allowing the user to see the edge screen
without having to tilt the device or their head. The tapered
contour provides an outstanding grip while providing
an ambidextrous keyless form design; controlling
the device with any hand, in any direction.
Thanks to its keyless form design,
user can use the phone with both
hands regardless of direction
The vertical rubber strip on the back
allows the device to be picked up with
ease when placed on a flat surface
UX Design story
Two Unique Experiences from One Device Made Possible Only by Stepping Out of the Norm
Providing an intuitive interactive experience, the elegant smooth screen
provides a natural control setting that needs no manual or prior knowledge while
allowing quick and easy access to content. Using the main screen or the edge
screen opens up a new experience never imagined with only a single flat screen.
  • Notification on a Timeline
  • Showing Contents in a Layered Way
  • Related Function
  • Bookmarking
  • Task Switching
Two Individual Screens or One Continuous Screen
It’s possible to access information or search for
content with the edge screen alone. The option of
using the edge screen, the main screen or utilizing
both screens is also possible. Lastly, you can utilize
the device as a continuous screen, instead of two
separate ones, for functional or display purposes.
For instance, imagine the device screen as
a dimensional space where photos you take are
stacked on top of each other. The edge screen
gives you the option to literally 'flip' through your
photos for quick and easy access.
  • Drag across edge line: Unlock
  • Drag on edge line: Fast Scroll
Exclusive Touch Interaction
The edge screen has opened up a new set of interaction that
was since unheard of on a flat single screen. Your thumb, on
either hand, provides that innovation as the device allows you
to scroll through your content. For example, it’s possible to
locate the edge screen using only your fingers, without having
to actually look at the device, and the Fast Scroll function gets
to apps or content you want quickly and without delay.
Simply dragging the content to the main screen unlocks the
device for you to access. Also, you can utilize the edge screen
and main screen, not as two separate screens, but as one
continuous screen or set your own interactive function to use
the screens as you see fit.
Edge Screen Functions
Separate from the main screen, the edge screen can be used on its own. In the edge screen home you can set
a timeline history to see what applications you used or look to the future to see what your schedule is in the
coming days ahead. Also without having to unlock the device you can access S-Voice, Wallet, Voice Recorder,
Life Log-Health and other convenient apps with relative ease.
  • S-Voice
  • Life Log-Health
  • Voice Recorder
  • Wallet
ALWAYS ON
On the Cusp of New Possibilities
Our ethos of providing the ultimate experience for our users to utilize their time, and effort;
that is our motto of “Always On” and Curved Surface user experience. This is the result of Samsung’s relentless efforts
to create new value by fusing product, user experience and cutting edge technology.

The Curved Surface experience stems from continuous observation into the needs of the user,
along with a deep understanding of technology and how it benefits us all.
Our commitment to human focused design continues to break barriers and provide the key to a truly smart world.
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