VC7000H, VR9000H Vacuum Color Story
Joy of Colors
When we think of cleaning we immediately think of boring and repetitive
household chores. Samsung Electronics wanted to create a cleaner that
expressed both the user's individuality and Samsung's unique identity, all while
bringing joy to our daily lives. Discover the design story behind the colors used
in Samsung's vacuum cleaner, and discover how understanding its users and
usage led to a timeless design that will never go out of style.
VC7000H, VR9000H Vacuum Color Story
Joy of Colors
Balanced Strength - Airborne Copper
The biggest advantage of the color white is its timeless quality. White, much like air, is the basis for all colors and evokes a feeling of space. Existing Samsung cleaners utilize white as main color and incorporate gray as an accent color. Samsung defined the white-to-grey gradation as 'Airborne', creating a dramatic contrast with each color's unique tone. A sophisticated and rigid copper colored texture was applied in order to give a feeling of handcrafted and detailed design.
Balanced Strength
Airborne Copper - Lightness Authenticity Harmony Purity
Balanced Strength
Vivid Energy
VIVID ENERGY
Deep Blue - Vitality Strength Authenticity
VIVID ENERGY - Deep Blue
Samsung products maintain a strong color identity with blue being used across a variety of products. The inclusion of a variety of different blue values in the cleaner's design adds infinite depth and beauty, while its bright and intense deep blue colors give the cleaner a feeling of completeness. The blue color of VC7000H and VR9000H extend their roles beyond being a user-friendly household appliance by bringing life into the user's personal space.
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