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At Samsung, we believe technology will push us forward. But at the same time, innovation driven solely by ever-evolving technology will not be enough to bring a meaningful change. It’s only when the effort is accompanied by a genuine understanding and empathy towards people, a meaningful innovation can be achieved. This is why people is at the very core of Samsung design. And we believe a good design should bring positive change to people’s lives. By taking on the bold challenge, designers at Samsung Electronics are striving to bring the meaningful innovations to the world.

Be bold. Resonate with Soul.