At Samsung, we believe technology will push us forward. But at the same time, innovation driven solely by ever-evolving technology will not be enough to bring a meaningful change. It’s only when the effort is accompanied by a genuine understanding and empathy towards people, a meaningful innovation can be achieved. This is why people is at the very core of Samsung design. And we believe a good design should bring positive change to people’s lives. By taking on the bold challenge, designers at Samsung Electronics are striving to bring the meaningful innovations to the world.