SKIP NAVIGATION
March 27, 2025 Thoughtfully Crafting the Essentials 2025 Bespoke AI Dishwasher Designer Interview
A sketch image depicting a kitchen with the 2025 BESPOKE AI dishwasher seamlessly integrated into the lower cabinet.

At Samsung, we’ve continuously evolved the function and form of our products to meet the diverse needs of the changing times. Find out about the designers’ approach and the story behind the 2025 Bespoke AI Dishwasher that balances technology and aesthetics.

Content images simulated for illustrative purposes only and may differ from the actual product. Product specification may vary by country, region, and model.
  • a short-haired man facing forward
    Youngmin Park

    Product Designer,
    Design Team of
    Digital Appliances Business

  • a bearded man wearing a black beanie and glasses
    Sanghyun Lee

    Product Designer,
    Design Team of
    Digital Appliances Business

  • a man in a side view
    Kyungseob Yang

    Product Designer,
    Design Team of
    Digital Appliances Business

  • a medium-length haired woman smiling while facing forward
    Ahjung Joo

    CMF Designer,
    Design Team of
    Digital Appliances Business

A White kitchen with a large window on the right, partially revealing trees outside. Next to the window, a modern lower cabinet seamlessly integrates the 2025 BESPOKE AI Dishwasher. A White kitchen with a large window on the right, partially revealing trees outside. Next to the window, a modern lower cabinet seamlessly integrates the 2025 BESPOKE AI Dishwasher.
This image has been created by generative AI (Magnific AI, Midjourney).

Are there any special considerations when designing a dishwasher?

The kitchen is a standardized, systemized space. Therefore, it is crucial that it is designed to perform its original purpose properly while harmonizing with other appliances. In particular, dishwashers must be designed taking into account the unique nature of the product, which uses water to wash the dishes. Therefore, it is important to design the interior so that it dries well without water accumulating, by using materials that are not corroded by water. Even in the smallest parts, consideration is put into creating a shape that allows water to flow and dry easily. In addition, the external door is designed to prevent corrosion by removing the exposure of the cut surface of the parts.

What’s the main concept of this design?

It’s all about blending into the surroundings with a sleek design that stays faithful to the dishwasher’s function. We imagined how the product would look in the kitchen and, by removing the visible lines on the front, we perfected the handle-less design with the Auto Open Door which means the door can be opened with a slight push. Thanks to the active cooperation of other teams such as product planning and development, we were able to implement a handle-less design.

What’s more, satin glass was chosen as the door material to create a calm and gentle feeling to stand out for static form, effectively expressing the product design concept of providing information through light. The satin glass door comes in Satin White, Satin Beige, and Shimmer Charcoal to harmonize with the interior tones often used in kitchens, and make it look like a single package with the Bespoke Refrigerator.

The interior view of an open 2025 BESPOKE AI Dishwasher. It features three baskets, with a ‘Dark Gray’ label on the gray section at the top and a ‘Blue’ label on the light blue section of the middle basket. The interior view of an open 2025 BESPOKE AI Dishwasher. It features three baskets, with a ‘Dark Gray’ label on the gray section at the top and a ‘Blue’ label on the light blue section of the middle basket.

When opening the door, the first thing you see is the color change inside. Is that something you intended?

In the past, we used lighter colors on the interior to make the bowls look clean and bright after washing, but this time a dark gray color was boldly applied to emphasize premium quality, durability, and functionality. Here, the bright blue color was used to alleviate the stiffness of the dark gray and create a clean look.

A close-up image of the blue cup-washing nozzle inside the 2025 BESPOKE AI Dishwasher's interior basket. Cups are neatly aligned next to the nozzle without any gaps A close-up image of the blue cup-washing nozzle inside the 2025 BESPOKE AI Dishwasher's interior basket. Cups are neatly aligned next to the nozzle without any gaps The interior of the 2025 BESPOKE AI Dishwasher with various dishes and cookware neatly arranged. The lower basket holds pots, pans, and plates, while the right section organizes knives, forks, spoons, and other kitchen utensils. The interior of the 2025 BESPOKE AI Dishwasher with various dishes and cookware neatly arranged. The lower basket holds pots, pans, and plates, while the right section organizes knives, forks, spoons, and other kitchen utensils.

You mentioned internal design changes were made based on user insights to improve usability. Can you tell us more?

Since the pandemic, the rise of hygiene awareness has led to increased drinkware use. So a drinkware-dedicated wash jet was added to the 3rd rack, allowing more drinkware to be placed and cleaned thoroughly than before.

We also added a frying pan holder to the lower rack for better pan cleaning. Depending on their lifestyle, some people use deep pots or blenders more often than pans. That’s why we made it foldable so each person can use the product according to their needs.

A hand gently opens the door of the 2025 BESPOKE AI Dishwasher. The dishwasher is seamlessly integrated into the lower kitchen cabinets
This image has been created by generative AI
(Magnific AI, Midjourney, Firefly).

Are there any ways to better understand customers’ lifestyles and changing values? I’m also curious to know how you incorporate those insights into designs.

We visit a range of households to observe them using products, and we conduct several user tests before launching new products to find improvements and gain insights. We also have a space inside the company, which is set up like a real home. The designers actually cook, eat and even use the dishwashers to clean up. We often simulate various situations from user’s perspective and add or upgrade functions by referring to different food culture data.

We also receive a lot of feedback on design. In particular, many people say that they want the product to fit perfectly well with their kitchen cabinets. So we often communicate with furniture companies and research which designs would fit in harmoniously if they’re put into ready-made products.

A clean white kitchen featuring beige-toned terrazzo tiles. A wooden dining table in the foreground holds a neatly arranged fruit basket, while a small potted plant sits to the left of the sink. The front light subtly reveals the presence of the 2025 BESPOKE AI Dishwasher. A clean white kitchen featuring beige-toned terrazzo tiles. A wooden dining table in the foreground holds a neatly arranged fruit basket, while a small potted plant sits to the left of the sink. The front light subtly reveals the presence of the 2025 BESPOKE AI Dishwasher.
This image has been created by generative AI (Magnific AI, Midjourney).

As designers of dishwashers and appliances, what kind of design do you want to do in the future?

We designed this product with the hope that users feel it’s a product well-made by experts, and like it more and more as time passes. We hope that the design created from our ideas will be used well without any inconvenience. We will continue to strive to create dishwashers that use less water and clean more thoroughly.

samsung.com 2025 Bespoke AI Dishwasher Design Story
닫기