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March 27, 2025 Elegantly Refining the Essence 2025 Bespoke AI Dishwasher Design Story
A dark gray-toned kitchen featuring a charcoal-colored 2025 BESPOKE AI Dishwasher with a subtle blue tint. In the background, a blurred figure is seen passing by.
This image has been created by generative AI (Midjourney).

Design focused on essence goes beyond function and aesthetics. It begins with the question of how it can enhance people’s lives. At Samsung, we strive to provide timeless value by empowering products with elegance and clarity from user-centric details. The 2025 Bespoke AI Dishwasher blends harmoniously into kitchen spaces with more powerful features and seamless design. Here’s a look at the design of the 2025 Bespoke AI Dishwasher, which has strengthened its essence through continuous innovation.

Content images simulated for illustrative purposes only and may differ from the actual product. Product specification may vary by country, region, and model.

Bringing the Core into Focus

The handle-less front fits smoothly into any space. It provides a beautiful and unified flow that blends with a range of kitchen environments, and is balanced by continuity with the surrounding design.

A line graphic image sequentially appears and forms the shape of the kitchen lower cabinet and the 2025 BESPOKE AI Dishwasher.
A hand activating the Auto Open Door function of the 2025 BESPOKE AI Dishwasher, touching the area below the top front light. A hand activating the Auto Open Door function of the 2025 BESPOKE AI Dishwasher, touching the area below the top front light.
This image has been created by generative AI (Magnific AI, Firefly).

This design is made possible by the Auto Open Door, which makes it easier to open and helps free up kitchen space. It can be opened with a slight push, like opening a cabinet without a handle.

This design, that retains only the essence, highlights the core functions of the product and allows users to use it more intuitively.

In the darkness, a small linear light at the top center of the 2025 BESPOKE AI Dishwasher’s front panel blinks. As the screen zooms out, the scene gradually brightens, revealing the full view of the kitchen where the dishwasher is installed.
This image has been created by generative AI (Midjourney).

The Language of Light

Conveying information using light allows users to understand and react more intuitively in physical spaces. The 2025 Bespoke AI Dishwasher notifies the current status of the device through soft light instead of text, and encourages users to open the Auto Open Door. It provides a sensory experience with light and creates an emotional engagement that naturally connects the product and the user.

A background image highlighting the metaphor of straight lines. In the foreground, the interior design of the 2025 BESPOKE AI Dishwasher features a contrast between dark gray and blue. A background image highlighting the metaphor of straight lines. In the foreground, the interior design of the 2025 BESPOKE AI Dishwasher features a contrast between dark gray and blue.

Colors that Inspire Confidence

The dark gray color emphasizes premium quality and durability, conveying the cleanliness and sturdiness of the product, while the blue accents create a smooth atmosphere and clean impression. The contrast of these colors helps to highlight the powerful performance of the product and emphasizes its credibility.

This image has been created by generative AI (Midjourney).
The 2025 BESPOKE AI Dishwasher seamlessly integrated into a modern kitchen with a light ivory color scheme. The 2025 BESPOKE AI Dishwasher seamlessly integrated into a modern kitchen with a light ivory color scheme. The 2025 BESPOKE AI Dishwasher seamlessly integrated into a modern kitchen with a light ivory color scheme. The 2025 BESPOKE AI Dishwasher seamlessly integrated into a modern kitchen with a light ivory color scheme.
This image has been created by generative AI (Magnific AI, Midjourney).

Designed with Users at Heart

Details are implemented with careful consideration and elaborate calculation. The 2025 Bespoke AI Dishwasher has been improved to arrange utensils more efficiently, given the changing times and diverse culinary cultures of different regions. Considering the post-pandemic increase in drinkware use due to the rise of hygiene awareness, a wash jet with spinning nozzles has been added to the 3rd rack so that more drinkware can be placed and cleaned thoroughly than before. In addition, the depth of the top, upper, and lower racks has been adjusted, for more comfortable use.

A frying pan holder has been added to the lower rack, which can be folded away when not in use for efficient use of space. It further enhances the daily experience of loading and taking out dishes by finely adjusting the wire spacing to ensure bowls are stacked stably and cleaned well.

A cup is being washed using the dedicated cup-washing nozzle. Then, the video continues with the interior basket’s height adjustment, followed by a frying pan being placed into the pan holder of the lower basket.
samsung.com 2025 Bespoke AI Dishwasher Designer Interview
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