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2020 Samsung QLED 8K Design Story

This is a key visual of dramatically close-up image for Samsung 2020 QELD TV.

Design is not a technique to make something appear pretty. It is a discipline that pushes for a better new experience. There is no definitive answer to design, as design is an ever-changing and fluid idea that expands and moves with the changes of our world. The fact that there isn’t a pre-determined answer to design propels us to ceaselessly search for new solutions.
Samsung Electronics presents the 2020 QLED 8K, which is the manifestation of the most ideal experience that a TV design can provide today. This TV has been designed to have natural harmony with its surrounding space, enabling its audience to become fully immersed in the viewing and hearing experience. It removes unnecessary boundaries between the world, product, and person, leaving just the bare essences of the act of ‘viewing’ and ‘hearing’.

Immersion

  • This is the image of 2020 QLED in Ambient Mode switches the screen to an image that naturally blends with the nearby environment.
  • This is the image comparing the two kinds of bezel: 2019 Q900R and 2020 QLED TV.

Eliminating Boundaries

Design transforms technology into experience. Better picture quality and color reproduction in a TV would fall under the territory of technology, while the experience of a product that permeates into our daily lives would be attributed to the power of design. The concept of bezel is a common topic when it comes to evaluating the immersion in a TV design. The bezel typically refers to the metal frame, but it also encompasses the dark outline between the frame and the TV screen known as the black mask. Over time, countless TVs have attempted to achieve a thin bezel, but most could only resort to slimming down the metal frame.
The 2020 QLED 8K is different. It dramatically reduces both the black mask and the metal frame to the point where users cannot easily perceive the physical presence of the bezel. The Infinity Screen leaves nothing between the screen and its surrounding space, establishing a viewing experience with perfect immersion in the breathtakingly realistic form of 8K video. When you’re not watching the TV, the Ambient Mode switches the screen to an image that naturally blends with the nearby environment. This allows the massive screen to vanish into its surroundings. Despite the significant presence it has in your space, the 2020 QLED 8K can easily become a familiar part of your home’s everyday look.

Wholeness

  • This is the image of flat designed 2020 QLED TV from the back.
  • This is the image of slim and flat 2020 QLED TV from the side.s

Wholeness

Slim and Flat

There is usually a lot going on in the back side of a TV. In addition to the output ports, there needs to be ample space to fit the processor, circuit board, speaker, and panel. Creating a thin TV with a flat back design has always been considered a technologically challenging feat that could not be easily achieved.
The 2020 QLED 8K overcomes this challenge with a flat plate type panel that has a thickness of only 15mm. All unnecessary elements and details in the TV’s form were eliminated to create a functional body that is both slim and flat. It is unlike other TVs that rely on the optical illusion of thinness or are thin but too weak to stand on its own. The 2020 QLED 8K was able to achieve this technological accomplishment of both design and function because the goal was not just about creating a “thin TV”.
The end goal was always in creating a perfectly slim design. Instead of an imperfect design just for the sake of looking thin, we pursued a completely flat back design that physically reduced the TV’s required thickness and could closely attach to the wall without any gaps. All the different circuits, including the speaker, had to be newly developed from scratch to be fitted into this new form.
The 2020 QLED 8K boasts a modern and confident exterior that consists of straight lines and flat surfaces. You can tell from its smooth side and back panels that there are no loose ends or redundancy with this TV.

Presence

  • This is the image of tiny speaker holes on the 2020 QLED TV metal frame.
  • This is the image of subwoofer placed in the 2020 QLED TV’s back panel.

The Amplification of Emotion

For big screen TVs, it is important for sound to be flexible enough to shift the atmosphere based on what’s on screen. The 2020 QLED 8K is equipped with Object Tracking Sound (OTS) that produces clear, life-like sounds based on movements on screen. Sound would flow from different directions to balance out the tone as if there are multiple speakers hiding throughout your space.
To reproduce the spatial audio atmosphere, tiny speaker holes are meticulously placed on the sides and top of the 0.8mm metal frame. An ultra-thin speaker unit that could generate excellent sound was developed and a subwoofer was placed in the back panel to overcome limitations of space. The newly enhanced sound creates soothing harmony with the beautiful design of the TV, conveying a sense of emotional coherence to the user.

Simplicity

  • This is the image of the 2020 QLED TV's stand from the back.
  • This is the image of the 2020 QLED TV's stand from the front.

Simplicity

The Power of Modesty

The stand is the finishing touch of a TV, bringing completion to its practical functionality. The 2020 QLED 8K comes with a stand that provides strong support for the TV while effectively highlighting the screen next to any furniture in any interior environment.
The stand comes in a black color with hairline textures that minimize its presence to ensure an immersive viewing experience, and has been designed to be as small and simple as possible to eliminate any distractions.
This modest stand is perfectly positioned by measuring the optimal distance and height of the screen for maximum viewing pleasure, and the TV tilts slightly at 3.5 degrees to provide the best viewing angle. The exterior form strictly focuses on rational functionality without meddling in any superfluous sentiments, whereas the deeply considerate details in the TV’s angle are byproducts of empathetic examinations of user environments.

This is the onscreen display image of three 2020 QLED TV with slim design and thin bezel.

The 2020 QLED 8K is perfectly compatible with any space or furniture. Users can wholly dive into the world within the screen in a most comfortable and distraction-free state. This TV is not just a result of a masterful collaboration of state-of-the-art technology. It is a prized accomplishment achieved by connecting and building upon the best possible experiences.

Go to samsung.com

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