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The Premiere 5 Design Story

Tap into the Next Era of Home Entertainment

Tap into the Next Era of Home Entertainment

Compact size for easy portability, a look that blends beautifully into any space, and more convenient touch interaction. Discover the design story behind The Premiere 5, bringing new experience and value to everyday life.

Our Stories | Apr 21, 2025

LATEST

Essence Takes the Lead — Elegantly Refining the Essence
2025 Bespoke AI Dishwasher Design Story

Essence Takes the Lead — Elegantly Refining the Essence
2025 Bespoke AI Dishwasher Design Story

We aim to create timeless value through a user-centric approach. Discover the design story of the 2025 Bespoke AI Dishwasher that has strengthened its essence through continuous innovation.

Our Stories | Mar 27, 2025

Thoughtfully Crafting the Essentials 2025 Bespoke AI Dishwasher Designer Interview

Discover the story behind the creation of a design that balances technology and aesthetics, through an interview with the designers of the 2025 Bespoke AI Dishwasher.
Our Stories | Mar 27, 2025
Mauro Porcini Appointed as Chief Design Officer

Samsung Electronics announced the appointment of Mauro Porcini as its President and Chief Design Officer (CDO).
News | Apr 1, 2025
iF Design Awards 2025

Samsung Electronics announced that it received a total of 58 awards at the International Forum (iF) Design Awards 2025, a prestigious German international design competition.
News | Feb 28, 2025
Over the Horizon The Samsung Galaxy Sound Branding Story

Over the Horizon is Samsung Galaxy’s brand sound that has captured the sentiments and trends of each era through its colorful variations since 2011. Discover the sound design story, for the latest iteration of this symbolic tune.
Our Stories | Feb 10, 2025

SORT BY

#Meet_the_Designers
Extraordinary inspiration begins with taking a closer look at everyday experiences that once inadvertently passed us by. Discover the stories from daily life that sparked innovation among Samsung designers.
- Refresh and Revitalize
  
  Refresh and Revitalize
  Designers Taking Time off to Recharge
  Oct 05, 2023
- Opening a New Chapter
  
  Opening a New Chapter
  2022 Samsung Young Designer Interview
  Dec 15, 2022
- Here, Samsung Designers
  
  Here, Samsung Designers
  Working as a Designer at Samsung Electronics
  Oct 06, 2020
- Value Seekers Around the World
  
  Value Seekers Around the World
  Living as a Samsung Electronics Designer Around the World
  Oct 17, 2019
- What It Means to Be a Designer
  
  What It Means to Be a Designer
  Today’s Young Designers of Samsung
  Sep 06, 2018
- Hello, Samsung Designer!
  
  Hello, Samsung Designer!
  Samsung Designer's Real Story Part 1
  Sep 19, 2017
#Essence_of_Galaxy_S
For over 10 years, the Galaxy S series has solidified its distinct identity through a commitment to high-quality design. Look back over the Galaxy S series design story, which has consistently introduced new value with every release by expanding flexibly while staying true to its essence.
- Create the Essentials
  
  Create the Essentials
  Samsung Galaxy S23 Series Design Story
  Feb 16, 2023
- Standard of Premium
  
  Standard of Premium
  Samsung Galaxy S22 Design Story
  Feb 17, 2022
- Upon the Horizon of Innovation
  
  Upon the Horizon of Innovation
  The Three Perspectives of the Samsung Galaxy S20
  Feb 25, 2020
- Radical, Magical
  
  Radical, Magical
  Samsung Galaxy S10 Design Story
  Feb 21, 2019
- The Essence of Completion
  
  The Essence of Completion
  Samsung Galaxy S9 Design Story
  Feb 22, 2018
- One as a Whole
  
  One as a Whole
  Samsung Galaxy Tab S8 Design Story
  Mar 30, 2017
#Imagine_What’s_Next
Imagining the future is the driving force behind innovations that advance our everyday lives one step further. Here, we introduce Samsung Design’s vision for tomorrow, for us living today.
- Think 2030
  
  Think 2030
  Unlocking Our Future Potential
  Jun 01, 2023
- In the Future
  
  In the Future
  Tomorrow with Samsung
  Feb 02, 2023
- Moving Forward Together
  
  Moving Forward Together
  Design Stories for a Better Tomorrow
  Sep 30, 2021
- Empowering a New Future Part 2
  
  Empowering a New Future Part 2
  Designs for a Sustainable Society
  Oct 06, 2020
- Empowering a New Future Part 1
  
  Empowering a New Future Part 1
  Designs for Tomorrow
  Sep 24, 2020
- Towards the New Normal
  
  Towards the New Normal
  In the Midst of Change, We Look Toward the Better New Day
  Jun 16, 2020
#Local_to_Global
Our customers come from diverse cultures and environments. In our efforts to enrich their everyday experiences, we strive to understand their cultural foundations more deeply and relate to their way of life. Explore Samsung Electronics' global design stories capturing each region’s unique characteristics.
- Be Glocal
  
  Be Glocal
  Samsung J2 Design Story
  Jul 28, 2016
- Dialogue Between Patient and Hospital
  
  Dialogue Between Patient and Hospital
  In-patient Department Service Design
  Oct 01, 2015
- Dear Middle East, Are You All Right?
  
  Dear Middle East, Are You All Right?
  Smart Diagnostic Service Design
  Mar 10, 2015
- Design Story of DAQI
  
  Design Story of DAQI
  Samsung Premium Phone for China
  Nov 17, 2014
- A Big Step for Urban Safety
  
  A Big Step for Urban Safety
  Samsung Smart Bike Design Story
  Sep 11, 2014
- Discover the Value of Design in Everyday Life
  
  Discover the Value of Design in Everyday Life
  Samsung Indus2 Semi-automatic Washer
  Feb 07, 2014
#User_eXperience
We always design with the voices of users in mind, to ensure our products cater to everyone’s unique needs and purpose. Explore Samsung Electronics' UX story, bridging the gap between our daily lives and smart, seamless experiences.
- Bringing Joy to Everyday Experiences
  
  Bringing Joy to Everyday Experiences
  Make Each Day Better with One UI 5
  Mar 09, 2023
- Designing Words
  
  Designing Words
  Samsung UX Writing guide
  Nov 29, 2022
- Samsung India Keyboard
  
  Samsung India Keyboard
  The new default keyboard for 29 Indian Languages
  Jun 16, 2022
- Living Smarter and Better
  
  Living Smarter and Better
  SmartThings Home Life Story
  Apr 26, 2022
- Made to Your Taste
  
  Made to Your Taste
  Samsung BESPOKE Family Hub UX Design Story
  Aug 13, 2020
- We've Got Connection
  
  We've Got Connection
  Samsung Family Hub UX Design Story
  Apr 28, 2016

MORE STORIES

Galaxy Aesthetics, Refined by Essence
The Completion of Bold Identity, The Galaxy S25 Series
Jan 23, 2025
A New Look, Evolved from Essence
Mobile Experiences Focused on the Fundamental, One UI 7
Jan 23, 2025
Essence Takes the Lead
The New Paradigm of Mobile Experiences, Galaxy AI
Jan 23, 2025
Pioneering Design Highlights
A Journey Through 2024 Creations
Dec 17, 2024
Thoughtful Design to Shape Tomorrow
Advanced Design Concepts for Appliance Accessories
Sep 12, 2024
Wellness on Your Finger
Samsung Galaxy Ring Design Story
Aug 13, 2024

NEWS

IDEA Design Awards 2024

IDEA Design Awards 2024
Samsung Electronics Co., Ltd. today announced it has received recognition for its design excellence at the International Design Excellence Awards (IDEA) 2024. The accolades include two Gold, one Silver and two Bronze awards, as well as 40 Finalists.
Sep 13, 2024
2024 Accessibility Festival Week

2024 Accessibility Festival Week
In celebration of Global Accessibility Awareness Day, the second Accessibility Festival Week event was held from May 16th to June 3rd. It was a meaningful time for Samsung Electronics employees to further resonate with accessibility.
Jun 14, 2024
iF Design Awards 2024

iF Design Awards 2024
Samsung Electronics Co., Ltd. today announced that it received a total of 75 awards at the International Forum (iF) Design Awards 2024, a prestigious German international design competition.
Feb 29, 2024