Messenger of the Product
Samsung Wearable Package
Design Story
Samsung Wearable Package Design Story
One of the factors that determine the success or
failure of a package design is whether the package
effectively acts as a messenger of the product and
brand. A package design not only conveys primary
information of a product’s image, but it also offers
a comprehensive brand experience that captures
a product’s desired values and usage. Therefore,
a package design is the embodiment of a product’s
core message to its users and the manifestation of
the conversation between a user and a product.
Let’s take a moment to listen to the story of the
product that is illustrated in the Samsung Wearable
package design.
Changes
for a more Consistent
Brand Experience
Previous Samsung Wearable packages were great
at portraying unique characteristics and strengths
of different product categories, but had difficulty
conveying the overarching impression of the brand.
We analyzed countless competitor products and
interviewed package and retail experts to create an
all-encompassing brand experience through the
package. Through this process, we set our design
goal to create a packaging system that exudes the
exhaustive aura of a brand and enhances the details
of the overall experience that covers the journey
from opening the package to holding the product in
your hand.
Concept that Ties
Categories Together
Precious
Packaging is a nice way to speak
to the user. ”
Even if you are purchasing a product for yourself,
a nicely packaged product that feels like a gift offers
a whole new level of precious sentiment. The
Samsung Wearable package acts as its own
salesman when displayed on a showcase. The
‘Precious’ concept reflects this idea and provides
a modern interpretation of the ‘premium gift’
keyword. From the moment users open the upper
box, they are greeted with a ‘Welcome Door’ that
creates anticipation for what’s to come.
Furthermore, the inbox items, such as the manual
and cables, are neatly assembled to express
delicate care toward users.
360° Consideration
To attract human attention your packaging
needs to achieve a fine balance between
vibrancy, uniqueness and simplicity. ”
and Founder of Style Psychology Ltd
The package is designed under the umbrella of
the ‘360° Consideration’ concept, which organically
connects different aspects of a package that each
contain unique information. The design is
systemically considerate of users and maintains
a fine balance of text and images among all six
sides of the box, thereby preventing an overload
of information coming from a single element of
the package. The compartments of the package
flow seamlessly while also being exclusive, which
enables the product to become a natural eye-
catcher and an impressionable storyteller that tells
a tale which goes beyond basic spec details.
Message that
is Formed through
Depth in Detail
A package can create a powerful message
when all its elements, from materials to color, font,
photography, graphics, constitution, and more, form
a harmonious and meticulously detailed ensemble.
The Samsung Wearable package design augments
its consistency with depth in detail to more effectively
communicate the product’s language to its users.
Attractive and
Powerful Images
The product images used for the package were all
taken in an honest viewpoint that has the product
facing the front. The crisp and clean background
that is spread behind the product and the soft light
that permeates into the product radiate a confident
and modern impression. For products like the Gear
Fit2 Pro, which is important to properly show the
band color, the images are rotated so that users can
properly see the color of the band from the front of
the package.
Systematic Transmission
of Information
Key information such as product and brand names
are always placed in the same location of the
package for all categories to maintain consistency.
Additional information such as the USP, icons, and
product descriptions were positioned in order of
importance in areas that are easily seen by the user
so that all information can be systemically and
properly disclosed to the user.
Color that Represents
the Brand
The number of colors used in the package is limited
to four colors, excluding the colors in the product
image. The proportion of how each color is used is
carefully determined by its purpose. The Premium
Black color that appears universally among
Samsung brand products blankets the entire
package. The Samsung Accent Blue, used as the
Signature Accent, is applied minimally throughout
the package just enough to indicate the mood of the
brand. White and light-grey are used for typography
to immaculately organize product information.
Patterns
that Capture
the Sentiments of a Product
Patterns differ from product to product, so each
pattern is designed to serve as a metaphor of the
product’s specific qualities to evoke sentimental
resonance. The Gear 360 features a photograph
that boasts 360 degree photography, the Gear VR
provides a multidimensional view, and the Gear Fit2
Pro shows an image that displays heartrate to
exemplify the product.
Intuitive Icon Graphics
The icon graphics were designed with a simple line
as its base using Samsung Accent Blue. The intuitive
and simple form of the icons help users better
understand a product’s USP.
Experience that is made
Whole through Structure
The Samsung Wearable package has been produced
in two forms and two sizes, which upholds
coherence of the brand when displayed. Even when
the volume of the package must be larger to
accommodate additional accessories, the z-axis of
the package is enlarged instead of the x-axis or the
y-axis so that the product is always displayed in a
constant size when viewed from the front.
Everyone knows the feeling of keeping a package
that they were particularly fond of. At times, the
package of a product can induce a sensation that is
as potent as, if not even stronger, than the sensation
that comes from the product itself. The purpose of a
package transcended beyond its previous role of
simply wrapping up or protecting the product, and
has gained its own meaning. The Samsung
Wearable package design has come to redefine the
identity and role of the package.