New Definition
of Vacuum Cleaner
Samsung POWERstick PRO Design Story
A vacuum cleaner is an everyday tool that is
intimately intertwined with our daily lives, and a tool
that would at times require strength or sensitivity
depending on user preferences and needs.
Here is a refined vacuum cleaner design that is
as ergonomic as the lengthy time it spends
in your hand and capable of blending harmoniously
into your home interior wherever it is stored.
The Samsung POWERstick PRO provides expanded
experiences in both cleaning time and everyday use,
while redefining the overarching concept of
what it means to be a vacuum cleaner.
The usage of a product begins from
the moment you lay your eyes on it.
The Samsung POWERstick PRO’s design
establishes an impressionable image that
authenticates the trustworthiness of
the product’s performance.
The Samsung POWERstick PRO gives
an impression of a smooth
progression of air suction that flows
in a single path along the pipe,
cyclone, and filter. The top
portion of the simple body is
designed in a “Gun” type,
which intuitively expresses
the powerful strength
of the product.
Red, the point color, has been
applied to the trigger-like
button that controls suction
strength as well as the powerfully
performing dual action brush drum to
reinforce the identity of the product.
The aluminum pipe and multi-dimensional
metallic silver body imbue a sense of
class and credibility to the overall image of
the product, which helps the product integrate
into users’ living spaces with ease.
We researched and strived to
understand our users. As much as
this is an appliance that is used to make
lives more pleasant, this appliance must
first understand and be considerate
of its users.
-
Ergonomic Joint Structure
Certain movements you make while cleaning,
such as bending forward or twisting your wrists,
result in accumulated fatigue to the body. Samsung
POWERstick PRO features a ‘Flex Handle’ that is
ergonomically designed to flexibly tilt up to 50 degrees,
which can be adjusted based on each user’s height
allowing for a more optimized use of the handle. When
using the Flex Handle, the user no longer needs to bend
their bodies or twist their wrists to clean in tight spaces,
as the product bends, twists, and transforms instead of
the user. This design makes it possible for users to
handle the vacuum cleaner with minimal effort and
eliminates the need to make any major changes
in their posture. -
-
A Meticulously Designed Grip
The weight that is felt when holding the handle has
been proportionately distributed in the top and bottom
portions of the product to grant more freedom in
handling the vacuum cleaner and provide optimal
stability. The curvature of the handle’s side that faces
the palm of your hand has been enhanced to fit into a
grip more smoothly, and the concave dents in the
handle protrude 2mm outward so it has a snug fit within
your palm. The suction control button is placed directly
under the index finger position, and the left side of the
handle has a Flex Unlock button so users can
comfortably control the product with just one hand. -
-
Stable Self-Standing
To scrupulously organize and
manage living spaces, even
a single vacuum cleaner must
have complementing accessories.
The Samsung POWERstick PRO
has been designed with stability
in mind that minimizes any
physical burdens attributed to
the user. Its pipe is capable of
self-standing even after being
detached from the body,
and users won’t need to bend
forward when replacing brushes
or other accessories. -
We minimized inconveniences and
maximized functionality. The experience of
every single moment has been designed
for users to viscerally feel the powerful
performance of the product.
-
The Visible Power
of the Dual Action BrushPushing and pulling is the natural motion of vacuuming.
The problem with previous vacuum cleaner brushes is
that they only rotate in a forward motion, which then
flicks away dirt when the brush moves backward as it’s
pulled. The Samsung POWERstick PRO focused on this
point and placed two brushes that rotate in both
directions, therefore eliminating the problem and
enhancing the performance at the same time. With the
Dual Action Brush, you can experience twice the
cleaning effect with one fluid motion and visibly notice
its powerful functionality through the red point color
that is applied on the brushes. -
-
A Battery for Powerful Usability
Battery life is crucial for wireless vacuum cleaners. The
Samsung POWERstick PRO is equipped with a 32.4V
large capacity battery that boasts 150W suction
performance for a maximum duration of 80 minutes*.
Keeping the option of detaching and replacing
exhausted batteries in mind, the product is designed so
that the battery compartment is placed in the handle
portion for users to enjoy the product’s powerful
prowess without any restrictions to time.
*With two batteries operating in Normal Mode
Designers at Samsung Electronics had to first fathom
the principles of ‘cleaning’ to design a vacuum cleaner.
Our designers visited countless spaces to study and
observe users’ cleaning activities and developed an
understanding of repeated inconveniences and their
pertaining solutions. The Samsung POWERstick PRO
is the product of a myriad of idea sketches and
prototypes conceived by the designers, and it is first
and foremost focused on considering the people.
Through this new product, we hope that the act of
cleaning will transform from a once burdensome
labor to an enjoyable everyday experience that brings
fresh vigor and comfort to your spaces.
