On February 27th, in Munich, Germany, Samsung Electronics shook the design world by receiving 48 awards at this year’s iF Design Awards ceremony. Samsung received a total of seven gold awards, setting a new record as the recipient of the most gold awards this year.

This year, Samsung garnered awards from virtually every design field; for Product Design — 5 gold and 34 awards, Communication Design — 1 gold and 4 awards, and 1 gold with 3 recognitions for Concept Design.
Let’s meet this year’s gold winners:

The curved design gives an equal viewing experience from every angle of the screen. Without any image distortion, the curvature conveys the feeling of a gentle, comfortable hug. The matching curve of the display, together with the curved stand adds a dynamic to the look of the product itself. AeroStand, the uniquely shaped metallic stand creates the illusion of the screen floating in mid air, drawing the focus to the screen. In line with Samsung’s design approach to create the highest value for our users, the design of the TV itself demands another glance, even when it is turned off.

The ergonomically designed Gear VR, combines with the high-resolution Galaxy Note 4 for an experience that transcends time, space even your wildest imagination. Upon connecting the device with your touch pad controls and content accessibility are simple and intuitive. The 96° viewing angle offers an overwhelming sense of immersion, while the foam cushion ensures the device is comfortable and snug for as long as you have them on. The main head band that keeps the Gear VR in place, as well as the top band are all made of Lycra allowing an unobtrusive, ideal fit for anyone. The Gear VR is also equipped to accommodate users of varying eyesight.

A wearable form-factor device that functions like a necklace, complete with a magnetic clasp mechanism for your stylish freedom. The housing’s touch method and magnetic clasp help users control the device intuitively to receive phone calls or play music. The Gear Circle also receives voice commands, providing an integrated seamless experience and a smart freedom lifestyle. The mix and match of the rubber and the metallic housing provide a comfortable, yet high-end appearance.

This LED lamp adjusts its tilt and swivel to illuminate specific areas of the house. The home owner can adjust the position of this spot light lamp to point at virtually anywhere in the home. The lamp is designed with a ball hinge insert allowing a 360° rotation for a focal point stage like atmosphere, or a more calm, relaxed indirect setting. The Swivel PAR38 is an eco-friendly lamp that hints at the idea of high-tech through a streamlined, minimal, slim layout.

The smallest A3 black & white and color photocopier of its kind, a high-performance office essential for daily print, copy, and fax needs. For those accustomed to the mobile environment, the 10.1" touch LCD panel offers easy-access capabilities for its diverse range of functions. The design of the MX4 series is based on the ideal that "form follows function" or how we like to put it, the "split design concept": the two major components of the MX4 are clearly distinguished by color, shape and position — the upper part interacts with the user and receives commands while the lower storage components house the engine and feeds the paper. The contrasting tones of the machine blend well in the office environment not only offering a distinctive functional edge but retaining a sense of elegance unseen in a copy machine of its kind.

A communication toolkit for the crystal blue door washing machine, the WW9000. The toolkit is comprised of storybook, short concept video, and images for communicating the unique design strategy and value of an otherwise mundane, but necessary, household appliance. This Design Story Toolkit was sent out to all the Samsung global offices to be effectively used for offline media such as catalogues, exhibitions, and advertisements, as well as online media including web sources and social networking services to convey a consistent yet wholly unique brand presence for the WW9000 washing machine.

A bended surface mobile device with the display slipping over the edge offers endless interface possibilities for a unique and innovative communication experience. Users can access functions through the shortcut menu displayed on the screen edge, bended to about 70° for optimal viewing. The real innovation is that the device itself does not need to be unlocked to access this shortcut menu, both the main and edge screens are interconnected allowing quick and easy access to your call or content. The bended surface eliminates the home button, which also eliminates the top or bottom configuration of the device itself providing ambidextrous usability for left and right-handed users. The streamlined shape makes the phone easier to pick up from even smooth surfaces and gives a comfortable grip

Samsung received a record breaking number of awards at this years’ iF Design competition. This is all due to the hard work, will and effort of its designers, who struggled to amplify and deliver value to our customers, based on the essential needs and functions of the product and following our design strategy ideal. We will adhere to this approach to create new sustainable frontiers for the future.