Design.Samsung Idea Festival
ReMake it Meaningful online gallery
Young designers transformed cardboard boxes into practical products that add meaningful value to our lives for the Design.Samsung Idea Festival. View their designs!


Young designers transformed cardboard boxes into practical products that add meaningful value to our lives for the Design.Samsung Idea Festival. View their designs!
By Kim Hanna, Kim Sungmin, Kim Sungwan, Song Euikyu
The Mini Zipel utilizes the box of the Zipel refrigerator to organize produce and reduce clutter in the kitchen or on the balcony. The material used in the Mini Zipel blocks sunlight and moisture, creating an ideal way to store canned goods and other produce at room-temperature.
"We were impressed at the connectivity between the design and the refrigerator box."
"We hope to see the design more developed to ensure it will be able to hold the weight of a lot of produce"
By Kim Sungjun, Kim Youngho, Yoo Jaewon, Hong Jooneui
Taking advantage of their easily foldable shape, cardboard boxes are joined at different heights to create a flowing organic form. A light source above the flexible curve lets light permeate between the boxes at different angles, like a chandelier.
"This design is really refined, and something unexpected. We can appreciate the amount of effort that went into the design."
By Kim Beomseok, Kim Jinsol
As the name suggests, Lamp or Amp can function as a light or amplifier. Empty cell phone boxes left in drawers led to the simple idea of bringing 'New Value' to smartphone packages.
"The design does a great job of utilizing a cell-phone box. It is simple and has a high level of usability."
By Song Sohyun, Lee Hyeri
Discarded packages feature patterns that users fold themselves to create furniture. Featuring simplistic animal faces like an elephant or rhinoceros, the design can serve as either a child's stool or pull toy.
"The first concern for children's products is safety. The product seems to have a solid structure"
By Kim Sungwook
Using discarded materials from cafes as a theme, mini lamps were created using disposable cups and coffee grounds.
"The concept is good in that the packaging is readily accessible by many people."
"It is interesting in that it combines the use of other discarded materials along with the packages."
By Choi Seungho
As the title implies, 'My Child's First Horse' is a rugged toy that children can easily play with. The dense curved frame makes the horse easy to ride and can be enjoyed with the addition of wheels.
"The overall design feels very complete. However, it can be very difficult for the public to recreate a DIY design in the same way."
By Yoo Chaeyoung
Paper from product packages was used to create a nest where small animals can rest. The piece was designed to provide an essential space for animals to survive within an urban environment.
"One of the design's benefits is its ability to be scaled to different sizes, and can be used in a variety of situations."
By Yeon Taegwon
Discarded paper packages are transformed to create shoe trees. The material serves two functions by removing moisture while maintaining the shoe's shape.
"We recommend the use of a material better suited for absorbing moisture."
"Developing the shoe form a little more would be more convenient and easy-to-use for the user."
By Kim Hyoju, Lee Gachi
Disorderly polygons combine to create a cocoon shaped light that hangs from the ceiling. Product packages are combined to create basic shapes, wrapped with translucent paper that allows light to pass through.
"This design creates something beautiful using useless cardboard boxes."
By Jeong Yeji
Packaging material utilizes the origami technique to create a functional table. The folds at different angles resemble diamond facets and create various shades of color.
"There are a lot of advantages by creating a table using the origami method, but the structure should be improved to be able to withstand heavier materials."
We often discard packaging materials without any afterthought once we open up a product. 'ReMake it Meaningful' is an exhibition to demonstrate new ideas that bring meaningful value and a new life to these materials. Design.Samsung collaborated with up-cycling artist duo Fabrikr to create 'Diffusion', an installation that reuses discarded packages to create highly usable objects. Their installation is exhibited alongside the final winners of the 'Design.Samsung Idea Festival'. Through the exhibition, Design.Samsung envisions the future of tomorrow by embodying Samsung Electronics' design strategy 'Make it Meaningful' in order to 'contribute to a society by creating sustainable value that brings joy and meaning to our lives'.
Location: Samsung D'Light, 2nd Floor, 1320-10 Seocho-dong, Seocho-gu, Seoul (Gangnam Stn, Line 2)
Time: Mon - Sat (10am – 7pm)
Contact Information: 02) 2255-2272
'Diffusion' is an installation piece constructed of interlocking 'modules' made from discarded Samsung Electronics packaging. The packing material used to create 'Diffusion' represents an interpretation of the idea of 'expanded boundaries'. The key aspect of the piece was to 'expand the concept of boundaries' by creating a form with interior and exterior spaces that are separated, yet still connected. The exterior creates a sense of physicality, while the form as a whole has a visually open appearance. Fabrikr intended to demonstrate the infinite possibilities of paper packages once thought to be useless.
The up-cycling artist duo continues to create their own work by reinterpreting and adding value to previously discarded materials, providing a new point of view for objects and spaces.