New Definition of Vacuum Cleaner
Samsung POWERstick PRO Design Story
A vacuum cleaner is an everyday tool that is intimately
intertwined with our daily lives, and a tool that would at times
require strength or sensitivity depending on user preferences and needs.
Here is a refined vacuum cleaner design that is as ergonomic as
the lengthy time it spends in your hand and capable of blending
harmoniously into your home interior wherever it is stored.
The Samsung POWERstick PRO provides expanded experiences
in both cleaning time and everyday use, while redefining
the overarching concept of what it means to be a vacuum cleaner.
The usage of a product begins from the moment
you lay your eyes on it. The Samsung POWERstick PRO’s design
establishes an impressionable image that authenticates
the trustworthiness of the product’s performance.
The Samsung POWERstick PRO gives an impression
of a smooth progression of air suction that flows
in a single path along the pipe, cyclone, and filter.
The top portion of the simple body is designed
in a “Gun” type, which intuitively expresses
the powerful strength of the product.
Red, the point color, has been applied to the trigger-like
button that controls suction strength as well as the powerfully
performing dual action brush drum to reinforce the identity
of the product. The aluminum pipe and multi-dimensional
metallic silver body imbue a sense of class and credibility to
the overall image of the product, which helps the product
integrate into users’ living spaces with ease.
We researched and strived to understand our users.
As much as this is an appliance that is used to make lives
more pleasant,this appliance must first understand
and be considerate of its users.
-
Ergonomic Joint Structure
Certain movements you make while cleaning, such as bending
forward or twisting your wrists, result in accumulated fatigue
to the body. Samsung POWERstick PRO features a ‘Flex Handle’
that is ergonomically designed to flexibly tilt up to 50 degrees,
which can be adjusted based on each user’s height allowing for
a more optimized use of the handle. When using the Flex Handle,
the user no longer needs to bend their bodies or twist their wrists
to clean in tight spaces, as the product bends, twists, and
transforms instead of the user. This design makes it possible for
users to handle the vacuum cleaner with minimal effort and
eliminates the need to make any major changes in their posture. -
-
A Meticulously Designed Grip
The weight that is felt when holding the handle has been proportionately
distributed in the top and bottom portions of the product to grant more
freedom in handling the vacuum cleaner and provide optimal stability.
The curvature of the handle’s side that faces the palm of your hand has
been enhanced to fit into a grip more smoothly, and the concave dents
in the handle protrude 2mm outward so it has a snug fit within your
palm. The suction control button is placed directly under the index finger
position, and the left side of the handle has a Flex Unlock button so
users can comfortably control the product with just one hand. -
Stable Self-Standing
To scrupulously organize and manage living spaces, even a single vacuum
cleaner must have complementing accessories. The Samsung POWERstick PRO
has been designed with stability in mind that minimizes any physical burdens
attributed to the user. Its pipe is capable of self-standing even after being
detached from the body, and users won’t need to bend forward
when replacing brushes or other accessories. -
We minimized inconveniences and maximized
functionality. The experience of every single moment
has been designed for users to viscerally feel
the powerful performance of the product.
-
The Visible Power of the Dual Action Brush
Pushing and pulling is the natural motion of vacuuming. The problem
with previous vacuum cleaner brushes is that they only rotate in a forward
motion, which then flicks away dirt when the brush moves backward
as it’s pulled. The Samsung POWERstick PRO focused on this point and
placed two brushes that rotate in both directions, therefore eliminating
the problem and enhancing the performance at the same time. With the
Dual Action Brush, you can experience twice the cleaning effect with one
fluid motion and visibly notice its powerful functionality through the red
point color that is applied on the brushes. -
-
A Battery for Powerful Usability
Battery life is crucial for wireless vacuum cleaners. The Samsung
POWERstick PRO is equipped with a 32.4V large capacity battery
that boasts 150W suction performance for a maximum duration
of 80 minutes*. Keeping the option of detaching and replacing
exhausted batteries in mind, the product is designed so that
the battery compartment is placed in the handle portion for
users to enjoy the product’s powerful prowess without any
restrictions to time. *With two batteries operating in Normal Mode
Designers at Samsung Electronics had to first fathom
the principles of ‘cleaning’ to design a vacuum cleaner.
Our designers visited countless spaces to study and observe users’ cleaning activities
and developed an understanding of repeated inconveniences and their pertaining solutions.
The Samsung POWERstick PRO is the product of a myriad of idea sketches and prototypes conceived
by the designers, and it is first and foremost focused on considering the people.
Through this new product, we hope that the act of cleaning will transform from a once burdensome
labor to an enjoyable everyday experience that brings fresh vigor and comfort to your spaces.