The Essence of
Completion
Samsung Galaxy S9 Design Story
In many cultures, the number ‘9’ represents the notion of reaching zenith.
It is the culmination of history that has been accumulated between 1 and 8, as well as
the symbol of potential that signals the beginning of a new era. What lies beyond the innovative
revolution of design and function? We hereby introduce the meticulously crafted design
of the Samsung Galaxy S9 that presses on toward the state of perfection.
Form that is Perfected
through Perpetual
Refinement
The Galaxy S9 has been carefully and delicately shaped to preserve just the bare essence
of design. With obsession to detail and precise technology, the Galaxy S9 showcases
a perfectly singular form.
Experiencing Unity
through Curves
To establish a visual sense of unity in its form, the display and body
come together to create a single silhouette. The Galaxy S9 enhances
the overall quality of the design by adjusting the curvatures of the body
and display to swerve together. Users can experience oneness in form
through the harmonious curve that embraces the body and display.
A Visually and Functionally
Augmented Metal Frame
The metal frame uses an upgraded aluminum material that is even more
resistant to scratches. The frame is also slightly more protruded than
the glass to increase durability. We added a Satin Gloss finish to the
metallic material to give a soft and glowy shine and established a sense
of wholeness between the body and the frame by applying a frame color
that is akin to the body.
Visually Experiencing Oneness
Changing a display affects usability more than anything else. We shortened
the length from top to bottom and reduced the bezel between the frame for
more visual immersion. Furthermore, we concealed the hole used by various
sensors on the top to minimize any kind of visual distractions.
Understanding Value
through Usage
There are values that cannot be understood by simple observations. Values that are
experienced by using a product in the palm of your hand or newly discovered by watching
and listening are that much more meaningful. The Galaxy S9 understands the nuances
of a user’s experience and provides an optimized design.
Heartfelt Considerations
in the Palm of Your Hand
The carefully crafted design of the Galaxy S9 deeply cares for its users, and
this sentiment is realized in the palm of a user’s hand. The height and width
of the Physical Key on the side has been adjusted to grant better usability
with just one hand. The curvy surfaces of the device’s sides have been
gracefully reduced to allow for a much more stable and comfortable grip.
Relishing
the Richness of Sound
The Galaxy S9 has changed to enrich our lives with the richness of sound.
The dual speaker’s surrounding effect emits wide and far-reaching sound.
The speaker hole on the bottom of the device has been combined into
a single hole to orchestrate a much more natural sound.
Achieving Completion
through Detail
The delicate differences in the Galaxy S9’s new design are magnified once
the device is in use. The two camera holes on the back are vertically aligned
to illustrate a much slimmer and stable look to the rear design. The camera
and rear sensors are designed to blend even more harmoniously with the body.
Comfortable usability is further enhanced by placing the fingerprint sensor
in the center to make it easier to reach with both the right and left hand.
Colors that Embody Light,
Accessories that Embody Lifestyle
We instilled the sensibilities and familiarities of everyday life into the smartphone, the one device
users spend the most time with throughout the day. With refined colors and a wide selection of accessories,
the Galaxy S9 harmonizes more naturally with our daily lives and surrounding environments
The Galaxy S9’s Colors
that Capture the Course of a Day
The Galaxy S9’s four colors were created from the shades of light that change
throughout the day. Black is inspired by the darkness of night just before
the dawn Gray portrays the soft glow of light that passes through a frosty
foggy morning, Blue is the color of water when a warm ray of morning sun
shines through, and Purple embodies the colorful palette of a sunset that
spreads throughout the evening sky. Through the Galaxy S9, we can witness
the perfect impressions of light as it travels the course of our daily lives.
Accessories
Instilled with
Familiar Materials
and Colors
The accessory cover comfortably and delicately embraces the device, while reflecting the tastes
and lifestyles of a user. On top of the previous clear cover and silicon cover, we have ramped up
the selection with new materials and colors. The Weaving is an exquisite cover that uses a fabric-
based weaving pattern, the Hyper Knit uses materials from sneakers to give a boost to youthful
and sports-like sentimentality, the Rugged is a witty design that looks like a mini carrier, and
there is the Alcantara that demonstrates the high-quality finish of fine leather. With this wide
array of materials and designs for the accessories, the Galaxy S9 becomes the perfect tool
to express a user’s unique taste and style.
*Covers and other accessories are sold separately.
When Everyday Life Becomes
a Journey within the Heart
We desire our smartphones to not only be comfortable tools that alleviate inconveniences,
but also heartfelt instruments that bring us genuine happiness. With the smartphone, we delight at the sound
of a ringtone for a much-awaited phone call, save and look over our precious memories, experience things
that we previously had no access to, and serve as a comforting presence to those in need.
A Camera that Expands
User Experience
With the new and enhanced Galaxy S9 camera, you can encounter
a world you have never experienced before. The Super Slow-mo
function can capture 1,000 frames per second of even the most
instantaneous moments, enabling users to accurately photograph
fast moving objects.
Users can also create their own emojis overlaid on top of their personal
photos serving as a background. With the AR Emoji feature, users can
create emojis that express their own unique characteristics and emotions,
and directly use them in messages in the form of various stickers.
*The image shown is for illustration purpose only and differ from the actual product.
Completing
the Display Design
Even when a user is not using the Galaxy S9, its functions
and designs are always attentive and mindful of the user.
The all-new AOD(Always On Display) features 20 different
GIF animations that are offered by default. Since users can
personally pick and choose an image, the display serves
as a mirror to each user’s personal mood.
The Lock Screen, which users see countless times throughout
the day, has been designed to bring a sense of visual completeness.
The various components of the Lock Screen, such as the text used
for the clock and date, automatically change in color to adjust and
blend to the background that has been set by the user to complete
a wholesome and adaptable Lock Screen.
Trendy Sounds
of the Galaxy S9
Sound is a key component of everyday life that forms a smartphone’s identity. The latest trends
in music have been applied to the Galaxy S9’s values of harmony and completion, manifesting
in a unique language of sound. 10 different types of ringtones and 10 alarm sounds have been
created through a collaboration with Korean singer-songwriter Suran, whose expertise covers
a wide musical spectrum from Hip hop, R&B, to Pop music. Experience the brand-new sounds
of the Galaxy S9 that underwent a radically sensual and trendy transformation.
Simple observation is not enough to fully fathom the values of certain things.
Revealing an enduring, imperishable value in situations that seem to be at opposite ends,
such as night and day or beauty and comfort, is only possible in a state of matured
‘completion’ that transcends time rather than a sudden and swift moment of perfection.
The finely refined design of the Galaxy S9 accompanies its users in all moments,
and instead of purposely showing itself, gently permeates into the details
of our everyday lives to more powerfully unveil its unique value.