Part I : Unveiling the Galaxy S7 & S7 edge

Eye catching splendor is no longer a rule for top-of-the-line premium.
A product that is consistent in both passion and innovation is a product that speaks to the
consumers with a sense of standard and sincerity. After much effort and persistence,
we have at last, the Galaxy S7 and Galaxy S7 edge in our hands.

Innovative technology encapsulated inside an inviting comfortable design, attention to
usability with a sharp eye toward craftsmanship —
We present a new standard based on the unwavering precedent set by the Galaxy S series.

As a smart device is in your hands pretty much all day, the experience of touch,
or interacting with your phone, is equally important as the way it looks.
Because of this, many minute easy- to-miss details have been given
extra attention to enhance this very experience.

Through 3D Forming glass technology, we’ve combined the curved glass and
metal to create a seamless singular smooth yet natural shape. Even the buttons
have become thinner and do not disrupt the contour of the device. A much
slimmer rear camera that is continuous with the shape and finish of the overall
design and a slight sliver shaved off the sides to increase the sensation of holding
the device in your hands. The transparency of the glass material together with the
dimensional curves of the phone give it a volume and depth not seen, or felt, in
recent smartphones devices. Also, a set of calm, serene colors to choose from add
an emphasis of sophistication. Of note is Black Onyx, as a subtle spectrum of deep
black to grey hues appear according to how the light fractures on the device.

With ‘feel & touch UX’ as our design motto we focused on drawing closer to our users.

The overall color palette of the app icons have been softened, making it easier
to view over an extended period of time. Also, much attention was placed on
improving the GUI for a simple, continuous experience. The width of the edge
as well as its functions have been enhanced with an AOD(Always On Display)
function that shows the time, date and simple alerts even when the device is
not in use.

Just like the design of the phone itself, the UX design also has subtle changes
that are not noticeable at first but become apparent as you familiarize yourself
with the Galaxy S7 series.

The smartphone is now probably the most intimate everyday device.
As such, Samsung Electronics always strives to close the gap between user
and device, to provide meaning in the experience of interacting with our
products no matter how small the detail or subtle the change is.

The journey of the Galaxy S7 Series is just beginning.
The drive and commitment of the designers here at Samsung Electronics
is the underlying trope to this tale of finding perfection;
genuine premium and meaningful design continues in our next episode.

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