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Samsung Galaxy Watch4
Design Story

This is the key visual image of Galaxy Watch4 Design Story.

The modern society respects individuality and today’s generation focuses on the self. People choose items that fit their preferences and live lives that best suit their personalities. Following these changes, smartwatches are drawing attention as an item of self-expression that goes beyond its role as an accessory for your wrist.

The Samsung Galaxy Watch4 is faithful to the fundamentals and upholds the values favored by the new generation. The perfectly round shape inherits the unique identity of the Samsung Galaxy Watch series, and the broad selection of straps caters to various personalities and tastes. It expresses a clear identity and contemporary values for today’s users.

“We used the perfect shape of a circle as the core concept to capture the originality of the Galaxy Watch and preserve its identity as a watch.”

Insik Chung Designer
This is the image of the Galaxy Watch4 circular screen.
This is the image of the Galaxy Watch4 circular screen.
This image highlights the circular screen of Galaxy Watch4.

One Core Element

The circle is the original identity of the Samsung Galaxy Watch. It is a simple yet perfect form that resembles most existing watches. The Galaxy Watch series has used the circle as its core design element from the very beginning.

Samsung Electronics designers worked to create a user-friendly structure with basic watch-like qualities rather than complicated features and deliberated on ways to differentiate the Samsung Galaxy Watch. By removing unnecessary decorative elements and focusing on the essence, the designers achieved a watch design that could be a long-term, appealing partner to anyone’s wrist.

This is an image of Galaxy Watch4 and Galaxy Watch4 Classic side by side.

One Identity

The Samsung Galaxy Watch4 and Galaxy Watch4 Classic share a single design language and unravel a consistent identity. A seamless line from the screen to the body frame and strap is applied to both models based on the essence of the circle. Instead of pursuing differentiated designs of minimalistic and classic watch models as before, designers wanted to establish an identity centered on the circle to deliver a bold and unique impression of the Galaxy Watch. Through a refined form that can best express the essence of the watch, both models carry one unique voice under the Galaxy Watch brand.

“We used the perfect shape of a circle as the core concept to capture the originality of the Galaxy Watch and preserve its identity as a watch.”

Insik Chung Designer
This is the image of the Galaxy Watch4 circular screen.
This is the image of the Galaxy Watch4 circular screen.
This image highlights the circular screen of Galaxy Watch4.

One Core Element

The circle is the original identity of the Samsung Galaxy Watch. It is a simple yet perfect form that resembles most existing watches. The Galaxy Watch series has used the circle as its core design element from the very beginning. Samsung Electronics designers worked to create a user-friendly structure with basic watch-like qualities rather than complicated features and deliberated on ways to differentiate the Samsung Galaxy Watch. By removing unnecessary decorative elements and focusing on the essence, the designers achieved a watch design that could be a long-term, appealing partner to anyone’s wrist.

This is an image of Galaxy Watch4 and Galaxy Watch4 Classic side by side.

One Identity

The Samsung Galaxy Watch4 and Galaxy Watch4 Classic share a single design language and unravel a consistent identity. A seamless line from the screen to the body frame and strap is applied to both models based on the essence of the circle. Instead of pursuing differentiated designs of minimalistic and classic watch models as before, designers wanted to establish an identity centered on the circle to deliver a bold and unique impression of the Galaxy Watch. Through a refined form that can best express the essence of the watch, both models carry one unique voice under the Galaxy Watch brand.

This is a circular screen and smooth line image of Galaxy Watch4.

“The body frame around the circular screen makes information on the screen more noticeable and the seamless strap provides a comfortable fit.”

Juan Lee Designer · Kenji Yamauchi Designer
This image shows a side view of Galaxy Watch4.
This image shows a side view of Galaxy Watch4.

Seamless Unity

The Samsung Galaxy Watch4 strap is seamlessly and effortlessly connected to the watch body. Samsung Electronics designers created a silhouette that serves as an outline that encompassed the circular frame to put more emphasize on the circular screen. The body line design is not only crucial when establishing aesthetic appeal, but also is an important element that provides optimal fit for users. Designers carried out countless mock-up tests to create the slimmest and most flexible line design with a natural and snug fit on the wrist.

Meticulous Design

A smartwatch can carefully manage movement and health status as its constantly in contact with the user’s body. Samsung Electronics designers focused on this monitoring role of smartwatches and considered ways to improve fit and stability. The result is the H-Wing strap. The H-Wing strap connects with the screen and helps the sensors underneath the watch firmly attach to the wrist. A secure fit provides a stable, ergonomic fit with greater accuracy when measuring heart rate or ECG.

This is the h-wing image of Galaxy Watch4.
This image shows the details of the hybrid leather band.
This image shows the details of extreme sport band.

Material Evolution

Samsung Electronics designers made sure to capture every detail in the process of creating a strap with both aesthetics and functionality. The Hybrid Leather Band was designed with appropriate and meticulous use of materials in accordance with these standards. The exterior is made of leather, while the interior is made with sweat-resistant FKM (Fluoroelastomer). Although the exterior and interior sides of the strap are made from different materials, they are naturally harmonized with unified colors.

This is the image listing sport bands and hybrid leather bands.

“The strap’s material and colors embody the characteristics of users who desire change.”

Jungsang Park Designer · Sangsoo Lee Designer
This is a image listing sport bands of various colors.
This is a image listing hybrid leather bands of various colors.

Diverse Selections

Color is a design element that conveys joy and pleasure, while also serving as a means of self-expression. Samsung Electronics designers have prepared various strap colors based on global trends for users to complete their styles. The body frame of Samsung Galaxy Watch4 comes in black, green, silver, and pink gold colors whereas the Galaxy Watch4 Classic features the classical colors of black and silver. The straps are created with leather and rubber materials and are offered in a variety of colors that match the materials. The diverse selection includes the Sport Band, Ridge Sport Band, Extreme Sport Band, Hybrid Leather Band, and Milanese Band, which can be purchased separately to satisfy the colorful preferences of users.

This is an image of wearing a Galaxy Watch4 white sport band on a blue background.
This is an image of various Watch-Face and strap types of Galaxy Watch4.
This is an image of wearing a Galaxy Watch4 mustard hybrid leather band on a red background.

My Own Combination

Today’s generation value individual opinion more so than the judgement of others and focus on personal styles rather than trends. A smartwatch is the perfect item to proclaim one’s identity as an item that always accompanies the user. Samsung Galaxy Watch4 users can select and combine the body and strap components to build their unique watch. To cater to diverse needs, a variety of options with over 1,000 combinations* are offered. The Samsung Galaxy Watch4 lets us fully express ourselves, similarly to how we showcase our unique styles through smartphone covers.

* The number of combinations may vary depending on the country in which the Galaxy Watch4 Bespoke Studio is available.

A Gift for Myself

The basic attitude of respecting individuality is embedded throughout the early experience of purchasing and receiving the Samsung Galaxy Watch4. Instead of having a predetermined combination, users can choose and combine different body frame colors and strap types through the Bespoke Studio when purchasing online. This unique Galaxy Watch4 becomes a personal and special gift wrapped up for myself.

This is the images of Galaxy Watch Design Studio package and Galaxy Watch4.
This is a colorful strap image of Galaxy Watch4.
This is a colorful strap image of Galaxy Watch4.

A great design maintains its value for long periods of time and delivers better experiences to users by sensitively adhering to needs of today’s generation. Samsung Electronics designers focused on the essence of the product and instilled new values aspired by modern users when creating the Samsung Galaxy Watch4 design. Galaxy Watch4 fully embraces diversity and individuality, becoming a beloved companion that helpfully accompanies users in their everyday lives.

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