Feel Free to Shine
Samsung The Freestyle Design Story

From Every
Angle
“We worked on creating a form that is easily portable and versatile at the same time.” Chulyong Cho Designer


A Shape for Freedom


Limitless Movement

Me, Myself,
and I
“Users can enjoy a wider spectrum of experiences with the diverse accessories.” Jaeneung Lee Designer
Transform to Fit Life
Atmosphere with Light

A Color for
Everybody
“We aspired to instill a lifestyle that encompasses different generations and diverse preferences.”
Minsun Kang Designer
“By observing how people consume various contents, we came up with the ambient experience concept.”
Jenny Jung Designer
“We aspired to instill a lifestyle that encompasses different generations and diverse preferences.”
Minsun Kang Designer
“By observing how people consume various contents, we came up with the ambient experience concept.”
Jenny Jung Designer



Colors for Diverse Tastes
Spectrum of Use

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