Make Your Own Lifestyle
Put a Spotlight on Your Life with Bespoke Design![](img/img_kv_pt2.png)
A New
Paradigm for
Every Lifestyle
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Beginning of
Bespoke Innovation
Bespoke Innovation
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Expanding Bespoke Design
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Design That Adds Value to Space
Home Appliances Changing Together
Design Story
Behind BESPOKE
What is the background to the emergence of Bespoke design?
Samsung Electronics introduced a new purchasing experience that empowers customers with more choice.
Bespoke design offers a variety of options even if it’s from a single product category.
Home appliances encompass a wide variety of products. How does your approach to design vary by product category?
What efforts are needed for the development of home appliance designs in the future?
The Values of
BESPOKE
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BESPOKE Cube Air Purifier BESPOKE Jet™ -
BESPOKE 4-Door Flex™ Refrigerator BESPOKE Water Purifier -
BESPOKE Slim BESPOKE ShoeDresser
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BESPOKE Cube Air Purifier BESPOKE 4-Door Flex™ Refrigerator BESPOKE Slim -
BESPOKE Jet™ BESPOKE Water Purifier BESPOKE ShoeDresser
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Cheolyeon Cho Bespoke Cube Air Purifier Designer -
Jaejun Kim Bespoke 4-Door Flex™ Refrigerator Designer -
Jinsun Park & Kooyong Park Bespoke Slim Designers
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Sookyoung Park Bespoke Jet™ Designer -
Deoksang Yoon Bespoke Water Purifier Designer -
Myungkyu Kim Bespoke ShoeDresser Designer
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Cheolyeon Cho Bespoke Cube Air Purifier Designer -
Sookyoung Park Bespoke Jet™ Designer -
Jaejun Kim Bespoke 4-Door Flex™ Refrigerator Designer -
Deoksang Yoon Bespoke Water Purifier Designer -
Jinsun Park & Kooyong Park Bespoke Slim Designers -
Myungkyu Kim Bespoke ShoeDresser Designer